Nothin' But A Tea Thang

Nothin’ But A Tea Thang, a boutique tea retailer, sought to enhance its e-commerce performance amidst a competitive market landscape. Facing challenges in customer engagement and conversion rates, the company partnered with Nustalgic Media a specialized e-commerce consulting firm to optimize its online business strategy. The collaboration aimed to refine their digital presence, streamline operations, and ultimately boost sales.

My Approach & Contributions

My Role

E-Commerce Business Consultant

Deliverables
  • 15+ Products
  • Customized Theme Layout
  • Email Automation
  • Built on Squarespace
Services
  • Website Redesign
  • Analytics Implementation
  • SEM / Paid Ads
  • Content Creation
  • SEO Optimization
  • Targeted Marketing Campaigns

The Outcome

Challenges

Before the partnership, Nothin’ But A Tea Thang struggled with low website traffic and high bounce rates. The business lacked cohesive branding and effective marketing strategies to attract and retain customers. Recognizing the need for a comprehensive overhaul, they reached out to e-commerce experts for guidance.

Results

The collaboration between Nothin’ But A Tea Thang and Nustalgic Media proved to be a game-changer. By leveraging expert insights and innovative strategies, they enhanced their online presence and significantly improved its sales performance. This case exemplifies the power of targeted e-commerce consulting in driving business success.